Marketing a Dog Training Company: 5 Easy Steps to Attract Customers and Make More MoneyWant to understand how to market a dog training business?
The depressing part is that this really isn’t because the person doesn’t understand how to train dogs, or help people. The reason is that they don’t understand how to effectively advertise their business in a way that bring the kind of customers and will reveal value they need to work with. But do not stress! We are going to teach you five steps you can take now that can fix that.
Step 1. Believe like a client, not a dog trainer. You must lose all the dog trainer jargon from your own website, conversations with clients, training programs, and all advertising materials. If you can teach their dog they would call you on the telephone and ask. Or teach their dog not to run away.
You want potential clients to identify with you as a routine man who happens to train dogs and can help fix their problems. They won’t do that if you are talking that they do not BELIEVE in their own heads.
Measure 2. As it pertains to training, individuals are not spending their money on their dogs, they are spending money on themselves. Many trainers we educate tell us that the people they service would not spend $1500 or more on their dog. That’s true, but they can be actually spending the money on themselves to make THEIR lives happier and probably to remove dog behaviors that are making THEM hopeless. The lesson here, is if you are writing on your own website, or speaking to people, you should focus on how their life would enhance with a dog that listens. As an example, you could write on the front page of your web site, “Imagine the peace and quiet you may love from not having your dog bark at every sound he hears.” They’ll be ready to sign up once you are able to create in his or her mind the advantages they will receive from working with you!
Measure 3. The reason for your web site would be to get people to contact you. Your site MUST NOT be a library of resource info on dog training. Everything you write should be about the dog owner, how life will be after you conclude dog training harlow the struggles they are having, and what they are going through now.
In addition, you need a lead-capture carton on all the pages of your site. This is a box where they’re able to leave their e-mail address. They’ll be more likely to leave their information if you offer then something like 5 tips on how to housebreak a dog. Or 5 common mistakes dog owners make.
Measure 4. Focus on benefits, not only attributes. The features of your programs are things like the number of commands, the amount of lessons, the length of stay for a board and train software. The gains are things like, ‘your dog will walk on a leash next to you so you won’t have your arm pulled and will not be obstructed in the area.’
The advantages are the favorable changes the client will experience within their life. Another example: The characteristic would function as the off command, the benefit would be that the owner wouldn’t have to be worried about their dog damaging and jump someone. So when you are writing your applications, don’t only write an inventory of characteristics, but compose the advantages each alternative will supply to the owner.
Step 5. Attract your perfect customers. You might be surprised, but the folks you want to contact you’re not only limited to people with cash and a dog. Folks want a specialist, not a generalist, and will pay more. So what are you particularly good at? Would you need a mechanic who did a little of everything if you had an engine problem in your automobile? Or someone who specialised on it and only worked on engines?
Consider what you do and what type of person you enjoy to work with most and write a description of them. Think about the best customer you have ever had. Why did they come for you? What did they say? What did they desire? What were their problems? What results were they? What was their personality like? What did they love most about working with you? Pretend you’re writing personally to them when you compose all of your contents.